Do you have a digital perspective? It is said that digitization in German medium-sized companies is making great strides. You hear buzzwords everywhere, such as content marketing, storytelling, data-driven marketing, programmatic advertising – to name just a few. But the reality is often very different!
From our own experience, we can say that by no means all managing directors and company managers in the SME sector have internalized the basics of digital marketing for their company, let alone implemented them! So there is a lot of catching up to do in many executive boards. Especially when it comes to the holistic and comprehensive overview of the big topic “Online Marketing”. Digital beginners all too often get lost in the dense jungle of thousands of possibilities and details. You quickly no longer see the forest for the trees.
The following article is intended to provide a rough overview and present the basic ideas behind the various online marketing tools. It’s not about the details, just about the big picture. Here we go…
Also Read: The Benefits Of Online Advertising
Let’s say you want to throw a big party – a really big party with as many guests as possible. The more guests come, the better for you!
What do you have to do to make your party a success?
Some necessary preparations are obvious:
If you have successfully completed the above preparations, nothing stands in the way of a great night of partying. Your guests could come now (→ your website is up and filled with good content!)
Unfortunately, this is exactly where the planning of many companies ends! Some companies have a (reasonably) good website. However, it is often forgotten to invite the right guests and to ensure that the booth is full. Because remember: People don’t just come by themselves just because I open my door!
So what would we do in real life?
Quite simply: We drum – and loud! For example, through the following easily understandable advertising measures:
Of course, all these measures can only be successful if they are implemented well and professionally. Unfortunately, it’s not enough to put up any boring posters or hand out cheap, home-made flyers. Rather, the advertising media you use must offer an attractive eye-catcher, be exciting and simply make you want to go to the party (→ storytelling)
In the end, it’s always the party itself that simply has to be good! Only if you really offer your guests a great night of partying ( → positive user experience) will they be happy to come back next time. Good advertising alone is only half the battle. The product sold must also be good.
Also Read: 5 Online Marketing Keys To Sell More
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