You know how essential writing is and can play an important role in your communication and more particularly in your digital communication strategy. But you don’t know how to do it? You are in the right place !
Writing allows you to send a message whether on your social networks, in an email, in your newsletters or on your site.
So don’t miss it!
You want to get started, but you doubt? Well, we’ll take you by the hand and give you our best advice to help you with your writing.
5 tips for writing for the web
Writing with the method of copywriting. But what is it ? Do not panic !
Copywriting may be a fancy word for you, but it will quickly become your best ally for writing your content.
Copywriting is a method that communication agencies and marketers use to write content with the aim of convincing the reader . Convince him to do something or convince him that you are the ideal person to solve a problem or to meet a need.
The idea here is therefore to convince that your services or products are the most suitable response for your reader.
Good writing to convince with your words.
How to use it ?
The good thing about this method is that it can be used anywhere. Both digitally and on paper.
For print, we have the classics: posters, flyers, advertisements, slogans, etc. We also have all the web communication media with the home page, emails, newsletters, blog articles, or even certain posts on social networks.
Successfully writing it won’t happen with a magic wand, but if you follow the recipe step by step, you can only succeed.
Here we go!
Tip 1: Know your target
Knowing your target is surely the most important advice. By knowing your target, your speech, your words will be much more appropriate and relevant.
Whether it’s for writing or for anything else, knowing your target is the starting point for everything.
The more you know your target, the easier it will be for you to satisfy them. Analyze their interests, behaviors, social environment, demographics, needs, desires, motivations, etc.
To achieve your goals, it is essential to understand and understand the needs of your audience so that you can address them in the best possible way. These analyzes will allow you to target the message with appropriate communication actions.
Tip 2: Show that you are the solution
Here, the idea is not to sell and boast about your services. Your readers should not feel suffocated and oppressed by your sales pitches.
It’s more about reassuring your reader and selling the benefits. Sell your solution through emotion, leave the technical part aside in favor of understanding and adaptability. Show your reader that you have identified their expectations, their problem, their feelings.
Tip 3: Arouse emotions
As you probably know, we humans operate a lot through emotion. And that’s where psychology comes in. To achieve your goals, you need to reach your reader by reaching their emotions .
This is where the importance of knowing your target is felt and takes on its full meaning. If you know your target inside out: arousing their emotions will come naturally.
Use the right register, tone and words to touch her and convince her to trust you and not someone else. Show that you are THE solution to their needs.
It is more effective to focus your speech on your reader by focusing on their expectations, their needs, their desires with a touch of emotion, than to focus on the technical aspects of your products or services.
When you write your content, place yourself as a reader and think about what you would like to read and what are the emotions you would like to feel?
Placing yourself as a reader will make your job easier.
Tip 4: Take apprehensions away from your audience
Reassure your audience. You must be credible and inspire confidence.
To do this, you must think about the possible objections of your target in order to offer them a reassuring speech adapted to their needs.
You can also highlight your references, your achievements or your partners. These elements will allow you to support your speech , your credibility , and your legitimacy in your field.
Tip 5: Structure your content
Every word matters. Your speech must capture attention by being impactful and percussive to seduce your audience.
Easy to say, but not easy to implement? Do not panic, we recommend a method to succeed every time!