In addition, digital marketing allows you to target Internet users based on several criteria:

• Their behaviour
• their interests
• Their location
• Etc.

It is for this reason that it is important to choose the communication channels best suited to your strategy and objectives . Those that will allow you to best reach your target audience.

And since digital tools offer you a multitude of opportunities to communicate with your customers and prospects, we suggest you discover the 4 main ones to focus on:

• Website
• Social networks
• emailing
• The blog

Good reading !

Website

Let’s start with the website, which is one of the most important communication channels. Above all, it must represent your identity , your values ​​and your commitment. It’s your online storefront.

You can create this site yourself thanks to many online tools, or call on professionals in the creation of a website to bring even more credibility.

For your website to be of high quality, it must tick a few boxes:

• Meet your objectives (are you looking for notoriety? Lead generation? An increase in your turnover?),
• Have a cutting-edge technique (a responsive site, a powerful CMS, good accessibility, etc.),
• Benefit from a good referencing (implementation of an SEO strategy),
• Have a clear strategy for each phase of the customer journey (attract, convert, transform and retain).

Also Read: Online Marketing: Your Strategy For Success

Social networks

Social networks have become essential communication channels in a digital marketing strategy.

They allow you to create and share high value-added content and thus directly engage your customers and prospects. These are great tools to promote your products and services.

Today, social networks are full of potential customers and help create a strong community. You thus remain attentive to the needs to best meet the expectations. However, with the number of social networks that exist, it is important to choose the one or those that will best suit your objectives and your target.

Facebook, the most used in France

Facebook targets people over 35. It makes it possible to connect Internet users who share common interests. For your business, it allows you to promote your products and services, expand your customer base and do targeted advertising.

Instagram, the visual network

Instagram targets people between the ages of 25 and 45 and allows people to share photos and videos. It represents the main social network of influencers. For your business, it allows you to reach new audiences, strengthen your customer relationship and sell.

LinkedIn, the network dedicated to professional relations

LinkedIn targets people over 35. It allows you to put professionals in contact and to keep up to date with news in your sector. It is the ideal social network to develop your employer brand and your image, find new customers and new business partners.

Twitter, the instantaneous and viral network

Twitter primarily targets people under the age of 40. It is a network which lives in the moment T and which makes it possible to make information very viral. This immediacy allows your company to respond to your customers and react immediately.

TikTok, the network of the youngest

TikTok, unlike other social networks, will instead target young people aged 11 to 24. It’s the perfect social network for sharing short, mostly humorous videos. However, this channel requires a significant investment because you have to constantly monitor trends that change from week to week.

Emailing

Emailing is a tool consisting of setting up, through automation, the sending of emails to a specific contact list.

These emailing campaigns make it possible to target customers or prospects while allowing optimal follow-up . Emailing thus meets three objectives:

• Increase its visibility
• Acquire new customers
• Retain existing customers

For this, there are many types of emails, such as:

• Promotional email: it allows you to prospect, retain and boost your sales,
• The newsletter: it allows information, to maintain the relationship and to create traffic on its website and social networks,
• Prospecting email: it allows you to acquire new customers through lead nurturing.

Emailing has many advantages. This channel is inexpensive, easy to set up, ideal for acquisition and loyalty, and offers precise monitoring and well-controlled targeting.

To guide you in the best possible way, discover our advice for choosing the right emailing software.

The blog

Let’s finish with the blog, a real conversion tool . It allows you to improve your notoriety, show your expertise and generate new prospects.

For your blog to work, you must offer interesting, impactful content that answers the various questions your target is asking.

You must therefore be regular and create a well-thought-out editorial line . You can then share your articles on other communication channels such as your newsletter or social networks.

The most important thing is to link your blog to a SEO strategy in order to optimize your content and be well referenced on the various search engines. A good SEO strategy is therefore essential to attract new visitors.

Also Read: How To Make The Most Of Email Marketing To Boost Your Online Business

The post What Communication Channels For Your Digital Marketing Strategy? appeared first on Tech Today Reviews.

Writing allows you to send a message whether on your social networks, in an email, in your newsletters or on your site.

So don’t miss it!

You want to get started, but you doubt? Well, we’ll take you by the hand and give you our best advice to help you with your writing.

5 tips for writing for the web

Writing with the method of copywriting. But what is it ? Do not panic !

Copywriting may be a fancy word for you, but it will quickly become your best ally for writing your content.

Copywriting is a method that communication agencies and marketers use to write content with the aim of convincing the reader . Convince him to do something or convince him that you are the ideal person to solve a problem or to meet a need.

The idea here is therefore to convince that your services or products are the most suitable response for your reader.

Good writing to convince with your words.

How to use it ?

The good thing about this method is that it can be used anywhere. Both digitally and on paper.

For print, we have the classics: posters, flyers, advertisements, slogans, etc. We also have all the web communication media with the home page, emails, newsletters, blog articles, or even certain posts on social networks.

Successfully writing it won’t happen with a magic wand, but if you follow the recipe step by step, you can only succeed.

Also Read: How To Combat The Rise In Prices Of Online Advertising

Here we go!

Tip 1: Know your target

Knowing your target is surely the most important advice. By knowing your target, your speech, your words will be much more appropriate and relevant.

Whether it’s for writing or for anything else, knowing your target is the starting point for everything.

The more you know your target, the easier it will be for you to satisfy them. Analyze their interests, behaviors, social environment, demographics, needs, desires, motivations, etc.

To achieve your goals, it is essential to understand and understand the needs of your audience so that you can address them in the best possible way. These analyzes will allow you to target the message with appropriate communication actions.

Tip 2: Show that you are the solution

Here, the idea is not to sell and boast about your services. Your readers should not feel suffocated and oppressed by your sales pitches.

It’s more about reassuring your reader and selling the benefits. Sell ​​your solution through emotion, leave the technical part aside in favor of understanding and adaptability. Show your reader that you have identified their expectations, their problem, their feelings.

Tip 3: Arouse emotions

As you probably know, we humans operate a lot through emotion. And that’s where psychology comes in. To achieve your goals, you need to reach your reader by reaching their emotions .

This is where the importance of knowing your target is felt and takes on its full meaning. If you know your target inside out: arousing their emotions will come naturally.

Use the right register, tone and words to touch her and convince her to trust you and not someone else. Show that you are THE solution to their needs.

It is more effective to focus your speech on your reader by focusing on their expectations, their needs, their desires with a touch of emotion, than to focus on the technical aspects of your products or services.

When you write your content, place yourself as a reader and think about what you would like to read and what are the emotions you would like to feel?

Placing yourself as a reader will make your job easier.

Tip 4: Take apprehensions away from your audience

Reassure your audience. You must be credible and inspire confidence.

To do this, you must think about the possible objections of your target in order to offer them a reassuring speech adapted to their needs.

You can also highlight your references, your achievements or your partners. These elements will allow you to support your speech , your credibility , and your legitimacy in your field.

Tip 5: Structure your content

Every word matters. Your speech must capture attention by being impactful and percussive to seduce your audience.

Easy to say, but not easy to implement? Do not panic, we recommend a method to succeed every time!

Also Read: 10 Quick SEO Tips To Increase Organic Traffic

The post 5 Writing Tips For The Web appeared first on Tech Today Reviews.

You are now arriving at this important, exciting and terrifying step, which is the creation of your visual identity and your communication media. Wondering how to cross it? This is good in this article, we help you!

In this article, we explain the 5 reasons why you should hire a graphic designer.

What is a graphic designer?

We hear a lot about graphic designers, but what exactly is it? You will see that this person can play an important role for your brand.

Draftsman, illustrator, model maker, graphic designer, graphic designer, graphic advisor: the graphic designer is a real Swiss army knife. Combining expertise and versatility, he takes care of formatting visual elements to convey your communication messages through different visual media.

The graphic designers put their creativity at your disposal to meet your wishes while providing their graphic expertise .

Strong skills at the service of your brand:

• The creation of your visual identity with the graphic design of a logo in your image and a graphic charter.
• The production of layouts for various communication media: posters, flyers, commercial brochures, brochures, business cards, visuals for social networks.
• The development of web models for your website.

This job is certainly versatile, but some develop specific skills and specialties. There are therefore many specificities depending on the course and attractions of each.

Why hire a graphic designer?

First of all: ask yourself. Yes, yes, sit down and think about what you want for your brand.

The graphic designer will endeavor to offer you personalized graphic creations , relevant and consistent with your values ​​and your needs.

No more chatter, we tell you why you should hire a graphic designer for your brand.

Here, we reveal all the reasons why you should hire a graphic designer for your brand.

1. By its professionalism, you will save time

Save time (save a lot of time): is it your dream? Well here’s a great reason to hire a graphic designer!

But why does the graphic designer save you time?

Because he is unbeatable on DTP software and tools: he masters them better than anyone. It is possible for him to produce qualitative visuals in a short time. Imagine the time you will have spent there?

The graphic designer brings you speed , efficiency and innovative graphic ideas that will be of great help to you.

To each his own! Tell yourself that the time you don’t spend creating graphic visuals, you can reinvest in another task. You are a winner in the story!

In addition to saving you time, call on a graphic designer: it’s less stress. He puts at your disposal his organization, his expertise, his creative ideas so that you are serene. Top not?

Also Read: Useful Tools For Every Marketer

2. Through its know-how, you will have quality communication media

Professional materials

The graphic designer brings you his know-how , his experience and his ingenuity to provide you with professional quality communication media.

It provides you with quality files in ai, eps, pdf, png, jpeg format to ensure ease of operation. A complete graphic charter will be proposed to you so that you can communicate in a harmonious and coherent way.

Appropriate and quality communication

It also gives you a unique , attractive visual identity that sets you apart from others. Because your brand is special, unique and exclusive: your identity and your graphic universe too!

Your visual identity must be recognizable and memorable . It is this identity (yours) that will participate in the creation of your brand image. It will also be all the more effective if your brand uses coherent, neat and harmonized visuals. To find out more, you can read our great article: “Why is branding important?”.

The graphic designer is committed to your side, he advises you and makes proposals that are adapted. Endowed with a strong curiosity, the graphic designer will be able to find the typographies, the graphic elements, the shapes, the design that sticks to your brand.

3. By its creativity, you will be different from your competitors

Not being like everyone else, being noticed and remarkable : is that your will? The graphic designer at your service!

The choice to call on a graphic designer gives you the possibility of creating a tailor-made universe.

The competition is so big, strong and intense, so you might as well put the odds on your side to stand out. The good news ? It’s that the graphic designer makes every effort to create an original , attractive visual identity that makes you stand out from the crowd.

4. Through his experience, you will be supported in all stages of your project

Your graphic designer will take the time to explain the stages of the project to you step by step and to defend the graphic choices made.

Calling on a graphic designer is the assurance of having wise, knowledgeable and above all relevant advice for YOU and YOUR brand.

By creating your identity, your graphic designer will not forget to convey your values, your message and to use appropriate colors and typography.

In each step of your project, he will bring and bring his expert eye and his graphic culture to make choices that suit your brand.

5. By mastering it, you will obtain complete satisfaction and you will be proud of your brand

The graphic designer is trained and has strong experience and technical skills. Creating graphic universes: it’s his job, so who better to manage the design of your visual identity?

He will be able to give you appropriate , knowledgeable , professional and personalized advice . So what are you waiting for, take the plunge and trust him!

How to hire a graphic designer?

You have now understood that the graphic designer can become your best ally. But you wonder how to hire a graphic designer? Several choices are available to you:

• Collaborate with a communication agency that will support you with a tailor-made service. For this, the super team of the communication agency POPITA in Cahors , will be delighted to help you in your project of creating a visual identity and creating communication media.
• Hire an independent freelancer.
• Add a graphic designer to your team.

Also Read: The Benefits Of Online Advertising

The post 5 Reasons To Hire A Graphic Designer appeared first on Tech Today Reviews.

In a few years, video has become an essential format in social media marketing . It is consumed on social networks, traditional sites or applications. This change in usage is explained by an increase in the quality of bandwidth and the affordable price of data plans.

In a few years, video has become an essential format in social media marketing . It is consumed on social networks, traditional sites or applications. This change in usage is explained by an increase in the quality of bandwidth and the affordable price of data plans.

The content disseminated on the platform is not for commercial purposes. Internet users come here to find informative, entertaining videos, etc. A brand can then inform its audience through storytelling about its creation. This practice makes it possible to reach the sensitivity of the spectators.

Nevertheless, due to its large audience, this marketing tool makes it possible to target a qualified audience. Due to the power of its network, content can quickly go viral. For good reason, the “sharing” option is easily accessible.

YouTube is not only a social network, users also use it as a search engine . It is even in second place in this category behind Google. The platform records billions of queries per day. Therefore, to stand out, a chain must bet on the organic.

In short, YouTube is a great ally for increasing brand awareness, promoting its values, etc. On the other hand, the content presented requires a certain creativity. For this, some companies call on audiovisual experts.

Also Read: Main Advertising Formats On Youtube

Tips for a successful YouTube marketing campaign

Knowing that YouTube is the second most visited site in the world , a marketing strategy on the platform requires rigor. The following tips can help the company achieve its goals:

The study of the target

An essential step in all marketing strategies, the definition of the target determines the type of content to be offered. A better understanding of consumer behavior and habits helps guide its editorial strategy.

Interaction with other content

Publishing content on YouTube is not enough. To mark its presence, the brand can interact with channels of other users related to its sector of activity. This method attracts these channels and their audience to view its content.

The use of keywords

YouTube works like a search engine . Careful selection of keywords thus increases the chances of appearing in the results of a query . Users find content easily.

The regular broadcast

A YouTube channel has subscribers. To preserve them and attract others, regularity is the key . For this, the brand can present news related to its activity. To have a better organization, the establishment of an editorial schedule is ideal.

Reference to other content

The majority of videos on YouTube offer a link redirecting to another from the same channel . This clickable link can also refer to the home page of the company’s site. The objective is to place links that are consistent with the content presented.

The use of subtitles

Many users on YouTube view content without sound. This is why the implementation of subtitles facilitates the understanding of the video . Otherwise, it is possible to create content without voice provided that it is well explained.

To reach a wider audience, using YouTube’s built-in translation tools is effective. The brand thus presents its content in other languages ​​effortlessly.

Marketing content ideas to broadcast on your YouTube channel

The diversification of the content makes it possible to retain the attention of its audience. A mark can alternate between the following formats:

Podcast

Contrary to popular belief, podcasting on YouTube is possible. This format allows a brand to expand on a subject it masters. For good reason, the long format is preferred in a podcast . The content is generally informative, it can be a guide to using a product.

Live

As on other platforms, YouTube allows its users to share moments live . The audience participates directly through comments. After its broadcast, the live show is presented like the classic videos. It has the advantage of being easy to perform.

Informative video

This type of video can take the form of a tutorial, FAQ, etc. In this format, the brand answers customer questions about the use of its product. It explains the appearance of a new feature, etc.

Interview

During the interview, the company discusses with an expert in its field. The latter is usually an opinion leader, an influencer , etc. This interview allows him to gain notoriety.

Customer testimonial

Here, the brand conducts a short interview with its customers. They generally have a positive opinion and are satisfied with their purchase . These interviews reinforce the credibility of the company.

Demo video

Unlike informative videos, the content is shorter. It highlights the mode of use of the product as well as its advantages.

Also Read: YouTube For Companies At A Glance

The post Youtube: How To Use It In Marketing? appeared first on Tech Today Reviews.

Everything you need to know about the SEO Audit

SEO Audit, What is it?

An SEO audit designates an inventory at a given time of the strengths and weaknesses of your site. The analysis is intended to highlight the obstacles to your visibility on the internet, to then define the key actions to be implemented to compete with the sites in first position on Google.

Why do an SEO Audit?

An SEO audit will be necessary for you to define the actions to be taken to improve the natural referencing of your site.

You will be required to do an SEO audit in several cases:

The launch of a new website

Even before the development of your site, you must have already defined your visibility objectives, while respecting Google’s guidelines concerning natural referencing. This, to be able to claim the top results. Because indeed, the structure of your site is one of the SEO pillars.

When launching your site, the audit will help you determine the actions to be implemented to achieve your objectives and adjust your visibility strategy.

The redesign of a site

You can choose to redesign your site because its design is getting too outdated, the back office does not allow you to evolve or because the performance of your site is down or even at a standstill.

The redesign of a site is a key moment to do an audit of your SEO in order to guide your strategy and adjust the content, the internal linking or the architecture according to this audit. It is also an opportunity to reinvent and innovate through your brand image.

An abnormal drop in your organic traffic

Changes to Google’s algorithms can impact your site’s visibility. Overnight, you can lose the majority of your traffic and top positions in search engines like Google.

The means in SEO applied by your competitors can modify your ranking in the SERP. The SEO audit will allow you to understand how to rectify your strategy to try to regain your position.

A strategic evolution

Whether the strategic development is linked to a change in your company’s offer or brand image, your objectives will evolve with it. In this case, the SEO audit will help you define your new strategy.

The change of SEO provider

When you entrust your website to an agency, it is common to do an inventory at the start of your project. It will give you an idea of ​​the budget, the investment and the actions to be implemented with the agency.

The benefits of an SEO Audit

An SEO audit will be a real asset to ensure your presence on the web and shine digitally. It will allow you to highlight the points that could prevent the proper functioning of your site, and to raise the actions to be put in place to increase your positioning .

Once the audit report has been drawn up, you will see an improvement in the visibility of your website on search engines. With the results of this report and the implementation of strategic changes, you will be able to improve:

• Your natural traffic
• Your conversion rate
• Your turnover

Onsite VS Offsite Audits

A good in-depth SEO audit will be based on these two elements:

An Onsite audit, on the technical aspect : is your site fast? Coded with best practices? A complete review is done on all your pages, to know if the keywords are relevant and used in the right areas (H1-H6, content, title tags, meta…).

An Offsite audit, for legitimacy and authority : this review analyzes your backlinks, anchor texts, authority and trust rate of your site.

For a relevant audit, also make an overview of your mentions and your visibility on social networks. In short, a detailed analysis of each element related to the SEO of your site. The full report is between 20 and 30 pages.

Also Read: 6 Off-Page Seo Strategies You Must Implement

How to do an Onsite Audit?

If your potential visitors cannot see your site, it becomes problematic and impacts new content. This audit is therefore based on two internal parameters: accessibility and indexability . It takes into account the analysis of the robot.txt file and meta tags.

Step 1: Control your Tags

First, be sure to check all your tags:

• Canonical: when you set the canonical URL of a page, you signal to search engines which page URL is the “master” page. In this way, you avoid that your URLs are designated as duplicate content.
• Meta robots: it allows you to choose the pages that should not be indexed “Noindex” or not explored “Nofollow” by search engines. These tags are useful for designating pages that are not used for your natural referencing or that have similar content.
• Hreflang: in case you have a site with the same content in several languages, the hreflang tag will be useful to tell search engines that the content is not duplicated.

Step 2: Manage your HTTP Codes

All pages on your site contain HTTP code. When Internet users visit a website, it sends a request to the hosting server.

• Code 200: the page is valid
• The code 300: corresponds to a redirection
• The code 400: designates an error
• The 301 code: the redirect is final
• Code 302: the redirect is temporary
• The 404 code: the page cannot be found, it has been deleted or its URL has been modified. Consider optimizing your 404 page with a personalized message and a redirect to a similar page. This will prevent your visitors from getting frustrated with this obstacle.

Step 3: Find Duplicate Content

Duplicate content is sanctioned by Google and interferes with your SEO.

To avoid penalties, write down all your identical (or similar) URLs and tags and modify them with canonical tags, meta robots or 301 redirects so that search engine robots go to the most relevant range.

Step 4: Organize your URLS

A page’s URL is what helps your visitors and search engines identify the content of your page.

These should be relevant and short:

• Use only lowercase letters, no accents
• Ungroup words with hyphens “-”
• Include your keywords
• Do not exceed 70 characters

For example : take the title of your page and remove unnecessary words https://www.kwantic.fr/comment-faire-audit-SEO

Step 5: Boost your Loading Speed

The loading speed of your pages is essential for the proper functioning of your website and your technical SEO. Test your loading speed with Google’s PageSpeedInsight tool to optimize your website.

How to do an Offsite Audit?

The Offsite part is the popularity level of your website and its trust score. The popularity level is influenced by the amount of traffic on your pages and the general bounce rate. In a way, this analysis shows you how Internet users react to your site and where you are placed in Google results vis-à-vis your competitors.

Step 1: Analyze your Competition

Studying your competitors will let you know how their sites are driving more traffic than your site. Thanks to this relevant data, you will be able to modify your natural referencing strategy.

An Offsite audit boils down to listing the best performing sites in your market. Then the SEO audit of their site will allow you to determine:

• The keywords on which your competitors are positioned
• Their strengths and weaknesses

Be careful, the purpose of your competitors’ SEO audit is not to copy their strategy but to adapt yours to what is happening on the market in order to do better and outperform them on the search engines.

Step 2: Audit your Inbound Links

Incoming links refer to links on other websites redirecting to your website and which have an impact on your natural referencing. If these links are of poor quality, your website will be penalized by search engines and you will lose places in your positioning. Google may even choose to de-index your website.

This is because Google’s algorithm is very picky about low quality or toxic backlinks. These can come from directory sites, over-optimized sites, spam or even sites that have no connection with yours or your market.

3 options are available to you: clean your incoming links, delete them or disavow them via Google’s disavow tool .

Step 3: Examine your Market

The Offsite SEO audit helps you study your market:

• Identify your target audience . Once done, your keyword research will be more compatible with the needs of your persona.
• Adapt your digital strategy by examining new niches in your market.
• Scrutinize all the results related to your keywords to determine which ones to use and which ones are not viable.

Step 4: Study your E-Reputation

An Offsite audit includes all the external environment of your site but also your notoriety on social networks and referring sites .

The SEO audit will allow you to have a global vision of your business on the web:

• What are the networks on which you are quoted? This will help you adapt your communication strategy by knowing if you need to be more present on this or that network.
• What are people saying about my business? This analysis will allow you to adapt your speech to meet the needs and expectations of Internet users.
• Who is talking about you? The Offsite audit will highlight the identity of the people who talk about you, but in particular the quality of their content. This analysis will be useful for you to identify the best ambassadors for your company or the influencers able to convey your brand image.

Also Read: How To Implement An SEO Content Strategy With Hubspot

How to do an On-Page SEO Audit?

The on-page SEO audit refers to everything on your site: the content, the keywords or even the technical elements that help search engines and users to understand the domain and the subject of your site. web.

Step 1: Quality Content

Naturally, Google loves quality content. It is therefore essential to have material to work with for your website.

You need to show Google that you are an expert in your field compared to your competitors. To do this, design “deep” content, that is to say content in which you try to meet the expectations of Internet users on a particular request.

For this, this content is generally in the form of long articles with high added value (1,500 to 3,000 words). Thanks to this content, you will be able to place a maximum of semantic keywords to expand the content while optimizing the natural referencing of your page.

Be careful, make sure that the keywords chosen for the content of your informative and commercial pages correspond to the expectations of users. Otherwise, Google will consider that your page does not provide a relevant answer and it will lower its ranking in search engines. Quality but above all relevant content is essential to respond to the requests of Internet users on the web.

Step 2: The Engagement of your Internet Users

When creating your website and very regularly, it is very important to check the level of commitment of your Internet users.

Indeed, Google will reward websites that manage to capture users and retain them. In order to estimate this commitment and know how to improve it, here are the two main data to analyze:

The number of pages per session

That is to say the number of pages consulted by the same Internet user before he leaves your website. This data allows you to know if your content is attractive, if your internal linking is relevant, if your backlinks are well done, but also to understand the results of your conversion tunnel.

Bounce rate

This indicator gives the level of satisfaction of Internet users consulting your pages. A thorough study of your page by page rates will allow you to identify the pages with problems and on which changes are essential.

The analysis of this data will allow you to boost its indicators and will be beneficial for your website , its natural referencing, its popularity and its brand image.

Step 3: The Technical Structure

At the base of any website project, it is in a way the foundation of the house. However, it still leaves something to be desired in many projects while it will play a key role in SEO.

Never lose sight that in order for your pages to be indexed by search engines, they must first be crawled by Google’s crawlers.

Don’t neglect the security of your website either. Google values ​​websites adopting the HTTPS protocol, to the detriment of HTTP sites. This element is to do with your host to find out how to obtain an SSL certificate allowing you to have a secure connection between the search engine and the web server.

Step 4: A Responsive Design

From the design of your website, you must ensure that it is compatible with other mobile devices.

Today, more than 50% of web traffic comes from mobiles. It would be unfortunate to deprive yourself of this target with an incompatible design. In addition, Google ranks websites differently on mobile because it takes into account their compatibility with mobile and on different dimensions.

To be well referenced on these search engines and benefit from the traffic generated by a mobile, you need to think carefully about your website from the start.

Tools for doing an SEO Audit

During your SEO audit, you will have the opportunity to use many tools to take stock of your site, adapt your SEO strategy and see any problems and errors to be corrected. These tools will help you on several points and can sometimes be essential .

• Semrush
• Ubersuggest
• SEOQuantum
• Rankxplorer
• Semrush, the favorite paid tool

It is the tool most used today by SEOs. Semrush is a benchmark in this area despite its high cost (between 100 and 600€ per month) and its complexity. Because yes, mastering all of this tool is harder than you think.

But above all, Semrush is a 360° digital marketing tool, it has features in natural referencing but also paid or Community Management. Semrush allows you to crawl your website using small robots to see technical errors, this will help you with your Offsite audit. The tool will also help you with your keyword research for your content.

Tools to control the Indexing of your website

• Oncrawl
• Ahrefs

Tools to observe your Positioning on Google

• Allorank
• Monitorank

Tools to evaluate your Backlinks

• MajesticSEO
• SEO Observer
• Moz

Essential Tools from Google

• Google Mobile Test
• Google Analytics
• Google Search Console
• Google PageSpeed ​​Insights

Google has implemented a number of tools allowing you to have an overview of the data coming from your site.

The most powerful being Google Search Console, an essential and completely free tool, it is a veritable gold mine from a semantic and technical point of view. The search console will give you the keywords generating the most train and impression on your site and also the position of these keywords in the SERP results. Google search console is perfect for helping you find the keywords to optimize in your content, build a personalized report and follow the evolution of the ranking of these different keywords.

Also Read: 10 Quick SEO Tips To Increase Organic Traffic

The post How To Do An SEO Audit? appeared first on Tech Today Reviews.

Why use social media in business?

In terms of digital marketing, companies must differentiate themselves from their competitors and maintain a constant link with the customer throughout the sales process. The purpose of using social networks is to humanize the relationship with its client. By putting themselves within its reach and listening to it, the customer recognizes and identifies with the brand, which can lead to a purchasing decision on their part. With the help of new professions such as community managers, the processing of complaints is processed much more quickly via social networks and makes it possible to show that customer satisfaction is at the heart of the brand’s concern. Finally, social media make it possible to create surveys in order to improve its services and products and highlight your expertise.

How to use social networks in companies?

To properly use and optimize the benefits of social media for businesses, it is essential for the professional to properly target his persona in order to choose the social networks most likely to have a positive impact. In addition, social networks require special attention and cohesion regarding the editorial charter. Thus, it is wise to dedicate a team of community managers who will positively reflect the image of the company. The team must be consistent in the way they communicate. The subscriber must think of being able to speak to a single interlocutor. Indeed, social networks must be used to create a constant bond of trust with the company and its target. This is why it is important to interact regularly with its subscribers and if possible animate its networks on a regular basis.

Also Read: How To Secure Your Business’s Social Media Accounts

The most significant social networks

In order to optimize its communication strategy, the company must select the right social networks on which it can reach its potential target. If some networks are dedicated to communication, others are more suitable for a prospect looking for information.

Facebook

When you are a company opening up to digital, it is very difficult to ignore the giant Facebook. With more than 1.5 billion daily users, the social network offers an absolutely essential possibility of visibility. Mark Zuckerberg’s network allows you to create a professional page dedicated to the company’s services and products. Additionally, Facebook’s huge algorithm helps target potential leads when buying paid ads. Facebook therefore offers the possibility of attracting new customers, creating links with buyers already acquired, working on customer loyalty and offering a shop window at a lower cost to promote the professional.

Twitter

280 characters available, that’s what Twitter offers to create your posts. The interest of Twitter is therefore to promote the company without going into the superfluous. With a limited number of characters, the community manager must convey the main idea without embellishment. The great advantage of Twitter is based on the sharing of publications. Thus, the same Tweet can be shared thousands of times and create increased visibility for the company. It is the most direct social network. It is very efficient in terms of redirecting the prospect to a commercial site. However, this synthesis of information can also have negative effects . Indeed, with the retweet, it is also possible to be the victim of bad buzz shared at lightning speed.

Instagram

This social network is the most visual. The interest of Instagram is based on the possibility of presenting the company’s products or services through striking photographs or illustrations. The social network also has enormous loyalty potential since it relies on the community aspect. Indeed, the use of hashtags is very effective in linking various subscribers around an idea or a concept in order to promote a product or convey the values ​​of the company. However, in order to maintain consistency between social media and the company’s brand image, internal communication between the various employees must be well understood and applied by all. In effect, Instagram remains a very impactful vector in terms of web marketing.

The benefits of using social media

Social networks provide essential advantages in order to make your business profitable in the digital and web era.

Improve your positioning

Social networks can improve its visibility on the web and its positioning on the most popular search engines.

To work on its positioning, it is possible to pay the search engine in order to appear on the first page. This is called SEA (Search Engine Advertising). Through advertisements, the SEA makes it possible to generate traffic according to certain keywords via the purchase of advertisements. But the most profitable long-term means of positioning remains SEO (Search Engine Optimization). Totally free, SEO is based, among other things, on the creation of relevant content to rank well on search engines. It increases the organic traffic of the company’s merchant site and boosts its visibility.

Work positively on your e-reputation

The impact of social media is also very important for working on your e-reputation. Since the social network is accessible to everyone and at hand 24/7, having a regular professional activity makes it more accessible to its customers and prospects. By using social networks to resolve disputes or complaints, by presenting new products or services in preview or by answering questions from Internet users, the company highlights its customer service and availability.

A good reputation on the web works like word-of-mouth, but on a national or even international scale. A good e-reputation is a guarantee of quality and seriousness. It generates many positive comments and benevolent recommendations capable of provoking the act of purchase in the target prospect.

Develop your communication strategy

Being on social media allows companies to offer a privileged communication channel with their customers and subscribers. Customer service is almost immediate and avoids waiting for the customer, as is often the case with customer service by telephone in particular. In addition, the medium makes it possible to respond to objections, in an optimal way. This is intended to create interaction with subscribers, to show that the company is particularly concerned about the opinion and satisfaction of its customers. This open dialogue also reassures the potential future buyer of the reliability and seriousness of the professional in question. A bond of cohesion and community is created and reinforces mutual trust between subscribers and the company.

The disadvantages of using social media

If the advantages exist and are numerous, the disadvantages of social media for businesses are, unfortunately, the flip side of the coin.

Information leaks and competition

The main risk of using social networks comes from poor management of internal communication. Poorly trained and poorly supervised, an employee may divulge confidential information inherent in the very operation of the company or on the innovation of a new product or service. The competition can thus take this information to its credit. Industrial espionage can take place through social media. Piracy and counterfeiting can, in many ways, cause enormous damage to the professional victim. The risk of appropriation of a false profile, in the image of the company, can mislead subscribers, generate illicit scams and bad buzz. Another risk is the disclosure, fortuitous or not, of the personal data of buyers.

Hacking and cybercrime

Hackers can have a field day. In fact, phishing, spamming, tracking, illicit geolocation, defamation techniques through the creation of false profiles, identity theft and damage to image and intellectual property rights are issues that should not be ignored. There are 1,001 risks of exposing your business on social media.

Also Read: From 0 to 100 – How To Increase Your Social Media Reach

The post Social Media Advantages And Disadvantages For Business appeared first on Tech Today Reviews.

The following 10 tips should definitely be followed to increase website traffic organically and get more search engine visibility. Many site operators can bring about quick improvements with a few simple steps.

Tip 1: Remove anything slowing down the site

A critical factor in SEO is page loading speed. Slow websites are often the reason why users quickly abandon a page. According to a study, a second delay in the loading time causes a 7 percent conversion loss.

But the loading speed also plays an important role for the Google ranking. Google uses various metrics to measure user satisfaction with a page. With the so-called Core Web Vitals , various new key figures are currently being introduced, which relate in particular to the loading time.

Tip 2: Link to websites with relevant content

There are always voices that claim that it is rather bad to link to other relevant and reputable content sites. Ultimately, however, it makes your own site more valuable if the links offer added value. You might also get a link back, which in turn attracts users and transfers SEO power to your own site.

In the meantime, it can be clearly seen that this type of linking is being used more and more. Nevertheless, you should make sure that the ratio of incoming and outgoing links does not tilt too much. After all, the power of the site should not be given away.

Tip 3: Work with analysis tools right from the start

Once SEO goals are clearly defined, monitoring software should be used from the start to see what is working and what is not. Google Analytics and the Google Search Console can be used here . But also Sistrix , Semrush & Co are valuable helpers.

Working with an SEO agency can be useful to get an overview and lay the foundation for successful search engine optimization. Older and large pages in particular are often full of technical errors that can cost visibility.

Also Read: How To Implement An SEO Content Strategy With Hubspot

Tip 4: Get others to link to the page

External links that point to your own website are still a very important part of search engine rankings. These kinds of recommendations give a website more value, and of course more visitors. However, this presupposes that the link has a certain quality and utility. So if you want to be linked, you have to offer real added value .

Tip 5: Stay authentic – first the user, then the search engine!

Some site operators resort to outdated SEO methods and focus less on the important long-tail keywords. They prefer to try to manipulate the search engines. But this approach is simply wrong. The content should always benefit the user first, because he should feel addressed.

At the moment of writing, you should just forget for a moment that Google even exists. It’s all about creating good content that’s really helpful. Useful content is rewarded by search engines.

Tip 6: Write unique and relevant meta descriptions for each page

A well-crafted meta description is the first thing users see when Google returns the page as a search result. Duplicate meta descriptions can be fixed using WordPress by installing the All-In-One SEO Pack or the Yoast plugin .

Tip 7: URLs must be legible and meaningful

Difficult-to-read URLs not only confuse users, but also search engines. You should not over-optimize them in terms of keywords. But a certain structure and the odd keyword should be included.

Tip 8: Don’t neglect social signals

While Google hasn’t added social signals to its ranking algorithm factors, it has been shown time and again that search engine rankings are influenced by social signals, albeit indirectly.

Tip 9: Always tag the images with the right keywords

Images are very important for search engine optimization. It is not for nothing that Google has even reserved a separate area for images. When searching for images, users ultimately use keywords to find the right image. That is why using the right keywords in the image name is very important. This also applies to the accompanying text.

Tip 10: Publish fresh content

The current content is an important indicator that influences the freshness score. Of course, this means that the search engine ranking is also positively influenced here.

Conclusion: There are many small SEO construction sites for site operators

Ultimately, it can be said that increasing organic traffic can only be achieved if site operators do their homework. The many small aspects together have a big effect in the end. With a bit of diligence, you can significantly improve your starting position on Google.

Also Read: 6 Off-Page Seo Strategies You Must Implement

The post 10 Quick SEO Tips To Increase Organic Traffic appeared first on Tech Today Reviews.

Social media platforms such as Instagram, Facebook, YouTube, TikTok and Co have become an integral part of our everyday lives and are estimated to be used by 4.41 billion people worldwide by 2025. [3] They have therefore been gaining in relevance for companies for years and are already an integral part of marketing communication for many. The high number of users gives your company the chance to be seen by billions of people and to build a large social media reach. But not only in consumer markets does social media have numerous advantages for your company, it can also contribute to success if you are active in business-to-business (B-to-B) markets.

You have already developed your strategy and are now asking yourself how you can become visible to more users and increase your reach in social networks? In this article we have 10 tips for you on how you can do this!

What is Social Media Reach?

Social media reach, also known as reach, is the sum of the unique people who saw your content . It is a key figure, a so-called Key Performance Indicator (KPI), which needs to be increased. You can then use this to measure the relative success of your social media efforts in relation to that goal.

In contrast to reach, for example, the key figure “impressions” describes how often a post was viewed overall. For example, if a person sees the same post twice, the reach is 1, but the impressions are 2. So double views of the same post from a single person also count.

• Organic reach: If you like, share, save and comment on a post or click on links and videos it contains, the reach increases organically.
• Paid reach: Paid reach is everyone who has seen a post sponsored by your business. This means that you paid money for the contribution to be played out to people, thereby increasing your reach.

10 tips for more reach

What else can you do besides posting continuously on your social media channels to increase your reach? We have 10 tips:

• Post relevant content: In order to generate engagement, you need to produce content that elicits a response from users. That depends on your target group and your industry, your company values ​​and the product or service you offer. In general, however, a content mix makes sense. Share informative, entertaining, inspiring and relevant content. For example, post behind the scenes content, go live and explain how your product is used, create graphics with information from studies that prove the effectiveness of your product, or introduce your team. This is how you address a broad group of people.
• Publish at the right times: To ensure your posts don’t get lost in the crowd and are seen by as many people as possible, you need to find out when users are most active. In the Meta Business Suite, these are displayed for your Instagram and Facebook account. For other channels, test when you get the most engagement.
• Use #hashtags: Use hashtags for your post. This is a tag that allows you to assign your post to a topic. If users search for this topic, your contribution will be displayed to them. Depending on the platform, a different number is recommended and this can change again quickly. Therefore, research in advance where you should use how many hashtags.
• Enter into partnerships with other companies: Check whether cooperation with other companies is worthwhile for you. If they post your contributions, you will reach a new community.
• Push your profiles with influencer collaborations: In addition to collaborations with other companies, you can hire influencers to advertise your product or service. Make sure that the people fit your company and match your values.
• Sweepstakes/ raffles: Sweepstakes and raffles help draw attention to your company and make it better known. Users tend to share posts and invite their friend: inside to do so. Both increase your range. In addition, the interaction increases significantly. If comments and likes are a prerequisite for taking part in the competition, this motivates the users to give them to you. At the same time, you build customer loyalty. It is important that you pay attention to legal provisions when carrying out such actions.
• User-generated content: User-generated content is contributions from your community. This could be, for example, posts where your company is mentioned, your service is rated or your product is tested. Share this. This will make you more authentic and credible at the same time, increasing interaction on your profile.
• Interact with your followers: This includes replying to comments and messages. Also, get involved in discussions that are happening related to your industry, product, or a topic in which you have expertise. This is how you build a bond between your company and social media users.
• Use Social Media Advertising (SMA): SMA are paid advertisements that are displayed to users on the social media platforms. Before investing any money and advertising, you need to understand how each platform works and where your target audience is. Set yourself clear goals and don’t go over your budget.
• Continuously evaluate your social media activity: Check the effectiveness of your applied strategy to see if the desired goal is achieved. If the desired result has not yet been achieved, you can evaluate which measures are successful and which need to be adjusted or revised. How do you proceed?

Also Read: How To Use Social Networks To Build Your Brand And Acquire New Customers

The post From 0 to 100 – How To Increase Your Social Media Reach appeared first on Tech Today Reviews.

1. Define your goals

Before you jump into content creation and social media promotion, it’s important to set your goals. Do you want to increase your brand awareness, gain new clients, strengthen your relationship with existing customers or something else? Setting goals will allow you to better plan and measure success.

2. Determine your target group

The next step is to determine your target group. Who are your ideal customers? How old are they, where do they live and what are their interests? This information will allow you to target your communications to specific groups and optimize content that will reach and engage your potential customers.

3. Choose the right social network

It is important to choose the right social network. Each has its own specific audience and communication style. Decide on which networks your target group spends most of their time and adapt your content to this environment. For example, if your target group is the younger generation, Instagram or TikTok can be an ideal platform for communication.

4. Check your profile settings

Make sure your profile is complete and contains all the necessary information about your brand. This includes your logo, a short brand description, your values ​​and what you offer. If your profile looks incomplete or doesn’t match your brand, it can turn off potential customers.

Also Read: Benefits Of Social Networks In Companies

5. Create content relevant to your target group

After you have clearly defined goals and target audience, you can start creating content. Content is a key factor in building a brand on social media. It is important that it is relevant to your target group, accessible and attractive to your potential customers. You should also consider different content formats, such as images, videos, texts or interactive elements.

6. Promote your content

Once you have quality content created, you need to make sure that as many people as possible see it. Social networks offer the possibility of using paid advertising, which can be very effective in acquiring new customers.

7. Keep your profile active

Social media is about interaction and communication. Do not forget that it is not just a billboard where you present your goods or services.

8. Build relationships with your customers

Relationships with existing fans are just as important as acquiring new ones. Build positive relationships with them, respond to their questions and comments, and consider creating special content just for them. Answering questions and communicating with your target audience shows that you care and that you are trying to provide them with the best possible service.

9. Get reviews and recommendations

Reviews and referrals from your existing customers can be very valuable in acquiring new customers. Try to motivate your customers to leave a review or recommendation on your social media profile. This can help build your credibility and show others that your products or services are quality and reliable.

10. Follow current trends

Social media is changing rapidly and what worked a few months ago may not be relevant today. Therefore, it is important to follow current trends and respond to them. For example, in recent years, videos (reels) and live broadcasts have become increasingly popular because they allow brands to better reach their audiences and tell stories about their products and services.

To be successful in building your brand and acquiring new customers, you should follow current trends and topics and use those that are relevant to your brand. For example, Instagram, which recently focused more on various features such as Stories or Reels, recently announced that it will focus again on what has been the mainstay of its platform from the very beginning – photos.

Also Read: Social Selling: Social Networks To Find, Interact And Sell

The post How To Use Social Networks To Build Your Brand And Acquire New Customers appeared first on Tech Today Reviews.

From our own experience, we can say that by no means all managing directors and company managers in the SME sector have internalized the basics of digital marketing for their company, let alone implemented them! So there is a lot of catching up to do in many executive boards. Especially when it comes to the holistic and comprehensive overview of the big topic “Online Marketing”. Digital beginners all too often get lost in the dense jungle of thousands of possibilities and details. You quickly no longer see the forest for the trees.

The following article is intended to provide a rough overview and present the basic ideas behind the various online marketing tools. It’s not about the details, just about the big picture. Here we go…

Also Read: The Benefits Of Online Advertising

The online marketing party

Let’s say you want to throw a big party – a really big party with as many guests as possible. The more guests come, the better for you!

What do you have to do to make your party a success?

Some necessary preparations are obvious:

• You need a suitable location for your party – for example an old factory building. Without a suitable room, your party will always fail.
• Your website would be the appropriate analogy.
• The way to the factory should be well signposted and easy to find for your guests.
• In online marketing we would speak of good Google visibility.
• The subsequent path through the building complex to the actual party room in the basement should also be as intuitive as possible to find; Doors and corridors within the building should therefore be well labeled. After all, nobody should get lost.
• What is meant is simple and clear navigation (menu structure) within your website.
• Your guests should find everything at your party that they typically expect at a good party: nice people to talk to, delicious cocktails, a few appetizers, good music. This “content” is a major reason why your guests come in the first place!
• Translated into the language of online marketing, we speak of “good, attractive and as unique as possible content”! A very important point! So don’t book a cheap band (→ when creating your content), but place value on quality here.

If you have successfully completed the above preparations, nothing stands in the way of a great night of partying. Your guests could come now (→ your website is up and filled with good content!)

Party without guests? Traffic is needed!

Unfortunately, this is exactly where the planning of many companies ends! Some companies have a (reasonably) good website. However, it is often forgotten to invite the right guests and to ensure that the booth is full. Because remember: People don’t just come by themselves just because I open my door!

So what would we do in real life?

Quite simply: We drum – and loud! For example, through the following easily understandable advertising measures:

• Put up large, eye-catching posters on streets and squares (→ Display Advertising)
• Send invitation cards to our acquaintances and friends
• (→ e-mail marketing with the aim of “existing customers”)
• Throw invitation cards in the mailboxes of neighbors and residents
• (→ e-mail marketing with the aim of “lead generation”)
• Lay out flyers in places where people are looking for “parties” (→ search ads)
• Advertise your own event at other parties (→ Affiliate Marketing)
• Post a notice on the university notice board (→ social media)
• Target those people who like to party (→ programmatic advertising)

Of course, all these measures can only be successful if they are implemented well and professionally. Unfortunately, it’s not enough to put up any boring posters or hand out cheap, home-made flyers. Rather, the advertising media you use must offer an attractive eye-catcher, be exciting and simply make you want to go to the party (→ storytelling)

In the end, it’s always the party itself that simply has to be good! Only if you really offer your guests a great night of partying ( → positive user experience) will they be happy to come back next time. Good advertising alone is only half the battle. The product sold must also be good.

Also Read: 5 Online Marketing Keys To Sell More

The post The Digital Perspective: What Is Online Marketing? appeared first on Tech Today Reviews.